Agent Provocateur‘s Fall/Winter 2020 campaign gives me blissful flashbacks of the brand’s Spring/Summer initiative which celebrated powerful women athletes such as pole vault champion Alysha Newman, gymnast Georgia-Mae Fenton, Olympic hurdler Queen Harrison and climber Sasha Digiulian. Following hot on the heels of their previous success, the all-new Fall/Winter campaign takes a closer look at five more monumental female trailblazers.
Encompassing multiple industries from food, to music, gaming and sports, the Agent Provocateur campaign showcases an array of lingerie, swimwear, lounge & nightwear, alongside clothing, and accessories. With each trailblazer depicted in their element, the campaign zeroes in on each woman’s fearless and innovative attitude toward fashion.
Defying stereotypes in their own style, the campaign shot by Charlotte Wales, features English cook and TV personality Gizzi Erskine; motorcycle influencer Dominika Grnova; British rapper and singer Diana De Brito, better known as IAMDDB; artist, actor and director Breanna Box; and London-based model, a tech enthusiast, and a gamer Jasmine Asia.
Decked out in headsets, as well as a floral mesh bra, thong and garter, Jasmine Asia masters her gaming techniques in a series of Madelina Red, Nevada Midnight Blue, and Ozella Black lace. Dripping with irresistible sensuality, Jasmine Asia sets the record straight – video games are not solely a boy’s sport, and one can look ultra-feminine whilst rekting the leader boards.
Posed by her death machines, Dominika Grnova’s confidence is lined with an unignorable sex appeal. Draped in the Lolabelle Bikini, Molly Leopard and Viv Pink lingerie, this motorcycle influencer channels her inner Britney Spears with a double denim ensemble, characterised by classic triangle cups, frayed trims and a sultry illusion tulle. Topped by cherry motifs in glitzy hotfix gems, staring too long at Dominika Grnova may end in roadkill.
Dressed to the nines in Ulrika Black, Hinda White, Willa Saphire and Donnie lingerie, Breanna Box embodies minimal modernism with a seductive attitude. Draped in sheer, Swiss tulle cups with horizontal strap details for a bondage-inspired twist, it seems that strength and sensuality have become a recurring theme this Fall/Winter 2020.
Currently available for sale, one can expect the all-new Agent Provocateur Fall/Winter 2020 collection to features prices from as low as $55, all the way up to over $3,000.